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These exhibits, of much higher business importance than the couture exhibits, are aimed primarily at trend journalists and at consumers for malls, wholesalers, and different main markets. Extensively lined in the media, style reveals both reflect and advance the path of fashion change. Photographs and movies of style exhibits are instantaneously transmitted to mass-market producers who produce cheap clothes copied from or impressed by the runway designs. Fashion designers and manufacturers promote their clothes not solely to retailers but in addition to the media and directly to prospects. Already within the late nineteenth century, Paris couture houses started to offer their clients non-public viewings of the latest fashions. By the early 20th century, not only couture houses but in addition malls regularly placed on trend reveals with professional models. There are also controversial problems with hormone therapy and sex-testing of ladies athletes that need to do with respect, hu